LinQy is a character within the 'Beddy' road safety initiative. Backed by road safety charity, Brake, the scheme aims to educate 5 - 7 year olds about how to be safe around roads, with a particular focus on trucks and other large vehicles.
The Beddy website has downloadable worksheets and lesson plans for Key Stage 1 teachers and parents to use. It is also fully interactive with educational and fun games and puzzles for children. Schools can also request a visit, with a liveried vehicle and CRB checked team visiting to deliver road safety lessons direct to the children.
The scheme is unique within the industry and encourages other logistics providers to get involved, adding their own character to the initiative